More Filipinos get their nightly dose of entertainment fare and news from the country’s largest multimedia conglomerate ABS-CBNCorporation, which obtained an average individual TV rating of 42.1% as against GMA’s 29% on primetime TV when viewing levels peak and where advertisers make most of their ad placements.
Based on Kantar Media data for individual national TV ratings from Oct 1 to 19, ABS-CBN led all TV networks in Metro Manila during primetime with an average TV rating of 35.8% versus GMA’s 31.6%.
For the Oct 17-19, data show that ABS-CBN’s primetime offerings remain unbeaten with “100 Days to Heaven” leading the pack with an average individual rating of 19.9% nationwide vs GMA’s “Iglot” with 10.1%.
In total, ABS-CBN obtained an audience share of 35.1 percent based on total day individual ratings for the period of Oct 1 to 19. This is also the same audience share of its rival GMA.
Meanwhile, ABS-CBN continues its leadership among all AM radio stations with DZMM registering a 44.6% audience share in August 2011, 15 points higher than GMA’s DZBB’s 29.3% share, according to Nielsen Media Research data for Mega Manila.
Even on FM band, ABS-CBN continues to beat GMA as seen in the latest Nielsen Media Research data for Mega Manila. ABS-CBN’s Tambayan 101.9 had an audience share of 22.1% as against GMA’s Barangay LS with only 16% in August 2011.
No comments:
Post a Comment
Anong masasabi mo sa issue na 'to? mag-Comment na!!