After much speculation, the Philippines’ leading broadcast network ABS CBN has been awarded the exclusive rights to air the highly anticipated Philippines visit of Thai hearththrob MARIO MAURER.
The deal, which includes all rights to exclusive coverage, TV guestings as well as the formalization of the much talked about 2012 movie project under Star Cinema, was confirmed by Joyce A. Ramirez of PR Asia Worldwide – the agency who won the bid to represent the 22 year old Thai superstar in the Philippines.
This October, Maurer steps in as Penshoppe’s latest endorser, following the brand’s highly successful series of top trending international campaigns headlined by British actor Ed Westwick of the popular series Gossip Girl.
“Mario will not only make Penshoppe a bigger fashion name across the borders. He will also help grow the market in the local and Southeast Asian region, especially knowing that he has a gained wide following among the younger set,” says Brand Director Alex Mendoza, on selecting the Thai star.