ABS-CBN executives recently attested to the unprecedented success of the country’s no.1 daytime TV program “Be Careful With My Heart” as it did not only boost the ratings performance of the network but also contributed in the double-digit growth in airtime revenues that began in August.
“Richard Yap and Jodi Sta. Maria’s soap is turning out to be the biggest surprise hit,” remarked Vivian Tin, ABS-CBN’s head of customer business development group.
According to ABS-CBN chief financial officer Rolando Valdueza,advertising revenues show signs of strengthening in the second half of the year because of the network’s top-rating shows like “Be Careful With My Heart.” He said, “We’re also experiencing double-digit growth in terms of airtime starting August and if we can sustain this by the end of the year, we may exceed P1.3 billion.”
Meanwhile, “Be Careful With My Heart” continues to perform better in the ratings game. Based on the latest data of Kantar Media last Thursday (August 16), the romantic-comedy series is now of the fourth spot of the country’s top overall TV programs with 23% national TV rating, or 16 points higher than its rival program in GMA, “Kapuso Movie Festival” which only got 6.9%.
Since it started airing last July, “Be Careful With My Heart” managed to beat different GMA programs including “Chef Boy Logro: Kusina Master,” “Baker King: The Big Return,” and now “Kapuso Movie Festival.”