Kantar Media Research
The same winning trend is also seen in Mindanao where ABS-CBN dominated Davao with a 68% audience share vs TV5′s 12% and GMA’s 9%. ABS-CBN remained as the market leader in Cagayan de Oro where its audience share hit 58% vs TV5′s 20% and GMA’s 12%. ABS-CBN reigned in General Santos with an audience share of 51% vs. TV5′s 28% and GMA’s 12%.
While ABS-CBN clearly topped all 12 key areas, its rivals GMA only managed to come in distant second in eight areas while TV5 placed second in four areas.